A new monobrand store of American Vintage is opening its doors in Florence very soon. And it’s absolutely exciting for the city of Renaissance !
The occasion of this store opening is a good opportunity to go back to the roots of American Vintage and learn a bit more about the brand history…
American vintage is a label of ready to wear for both women and men that takes its origins in Marseille, south of France. It was created in 2005 by Michaël Azoulay. Born in 1978 in Marseille, he made a formation in electricity and air conditioning. He changed job repeatedly, and very soon he understood that his way was in fashion, and especially in the marketing and commercial sides of it.
He was very eager to create his own line and in September 2001 he launched Ana Paola, a line of ready to wear for women specialized in stitching. The label gets some success, but needs obviously to evolve.
After several travels, Azoulay decided to modernize the brand and change the name for American Vintage, officially in february 2005.
Two years after, in 2007, he commercialized the men‘s line of ready to wear.
In an interview for fucking young, Michaël Azoulay explains : “We created a product that our customers can identify with. It speaks to them and brings out their unique personality. At American Vintage, clothing is not ostentatious and showy. Instead, it lets customers express their identity. The brand has brought a new concept to the market, with a unique approach and strong social values, which are expressed through the diversity of materials and colors.”
After 10 years, the brand widely expanded and is now well-recognize among the diversy world of fashion. The distribution in well developed in Europe, mainly in France. Yet it expands as well in countries like Israel, where there’re two monobrand stores, and also in Singapore or Hong Kong…
“We become not a melting pot but a beautiful mosaic. Different people, different beliefs, different yearnings, different hopes, different dreams.” Michaël Azoulay
It’s super exciting to have a American Vintage store in Florence and it’s going to be fantastic to stroll there enjoying their wonderful chromatic scheme…